Simply Irresistible Brand Culture
There are now more blogs on the Internet than ever before. You can find a blog on even the most obscure of subjects. All of the competition has made it very difficult for people to create a blog that catches on with the general public. It can be quite a challenge to get your blog noticed. This is especially true if your blog focuses on a popular subject that many other blogs are already covering. Therefore, it is very important for you to develop a brand for your blog that is instantly recognizable to the public. Here are some tips to help you accomplish this goal.
1. You will need to clearly define your brand.
It will be essential for you to define what exactly your brand is before you can start to build a brand culture. Take some time and decide exactly what type of blog that you want to have. What is your ultimate goal? Who are the people you are trying to reach? Knowing these things will make it easy to determine which direction you want to move in when it comes to creating a brand that the largest amount of people will identify with and respond to.
2. Create a mission statement.
A mission statement is very common in the business world. It is a short statement that spells out very clearly what that particular company wants to accomplish. It will allow you to define where your blog is headed and what your goals are. This will help you to stay focused and to keep your eyes on the prize. It is important to not let the little things distract you when you are trying to build your brand and create a successful blog. You always need to look at the big picture and never lose sight of your overall goals. A mission statement will assist you in accomplishing this.
3. Create a logo and an identifiable visual style.
Many of the largest companies in the word are instantly recognizable by their logo. You do not even need to see the name of the company if their logo has become iconic and part of popular culture. You need to create a logo to associate with your site. You want to get to the point that people will immediately think of your blog whenever they see your logo. Hopefully, this will get them to check out some of your posts. You should also work closely with a skilled web designer to develop a unique and attractive visual style for your blog. This will also become part of your brand that people will identify when they see it.
All of the very successful blogs have names that are very memorable. You will need to come up with a name for your blog that stands out from the crowd and is not easily confused with any other sites. It would be wise to get a group of your friends together and have a brainstorming session for the purpose of creating a name for your blog. You should be willing to accept ideas from anyone. Ideally, you want to choose a name for your blog that you can also register for a domain name.
(Photo Courtesy: Pop Art UK)